Robusta coffee production in Bengkulu in 2015 around 54,921 tons produced from several districts, namely Bengkulu Utara, Mukomuko, Rejang Lebong, Kepahiang, Lebong, Bengkulu Selatan, Seluma, Kaur and Bengkulu Tengah.
The dominant coffee production is from Kepahiang Regency, which is 18,300 tons. Meanwhile, Rejang Lebong District produced 13,421 tons of coffee. The area is 86,862 ha and the average productivity is 745 kg / ha / year (Ditjenbun, 2017). Thus, the contribution of coffee produced by Bengkulu Province is now 12% of the total national coffee production. In order to increase the contribution of coffee from Mandailing Natal Regency, it is necessary to develop coffee, especially Arabica coffee, by taking into account the various potential productive resources available in the region.
Kepahyang and Rejang Lebong Regencies are one of the centers of Robusta coffee producers in Bengkulu Province. In Kepahiang District, Arabica coffee is cultivated by at least 13,615 farm households. Most of the farmers depend on coffee plantations. Meanwhile, in Rejang Lebong, farmers involved in coffee business reached 17,205 farm households.
Robusta coffee was first planted by a Dutch plantation company called "Onderneming" in 1934. Robusta coffee clones planted on these plantations are unknown. Allegedly the coffee was planted for the first time in Westkus Village, Kepahiang District. With the development of coffee plantations, attracting the interest of people around the plantation to grow coffee outside the plantation area. In the 1980s there was allegedly robusta coffee planting material originating from Palembang Village, four lawang or known as ciari coffee. In addition, in the same year, coffee from South Bengkulu brought by the Manna into this area is known as the coffee hood, coffee and green coffee. Then the coffee plant was developed by the community independently in 1982 in three districts namely; Muara Kemumu, Kabawetan and Seberang Musi Districts. Prior to that, in 1979 there was rehabilitation of coffee plants through the PRPTE project (Proyek Peremajaan, Rehabilitasi dan Perluasan Tanaman Ekspor) which continued in 1981-1982 with a crop rejuvenation program. However, in 1982 the Robusta coffee was no longer developed by the community because it was considered not good in terms of production. Furthermore, the coffee developed now is a new type of Robusta coffee. After 2014 the community independently developed coffee imported from the Bandung Jaya area. The coffee is developed in a vegetative way through entres and connected to pre-existing coffee plants, especially those that are old and less productive. So that most of the people of Kepahiang now have generally connected their coffee with entres who come from the Bandung Jaya area.
Source: Ditjenbun (2017)
The era of the global market is triggering increasingly fierce competition, as is the case now and in the years to come, product differentiation is an important means of attracting consumers' attention. Geographical Indications (IG) play an important role to attract consumers' interest by providing added value to this product, namely the certainty for consumers to consume local products, which come from special areas, with separate production methods. Characteristics of product quality (especially tastes, for food products) are unique, unique and different as indicated by the influence of geographical factors can be utilized to improve the competitiveness of these products. Therefore, many governments in various countries in the world encourage the legal protection of a product that has good quality from a certain region and has a good reputation by using Intellectual Property Rights (IPR) in the form of Geographical Indications. Coffee from the Bengkulu region, especially Kepahiyang and Rejang Lebong, has a distinctive flavor and is marketed under the name of Kepusta Robusta Coffee and Rejang Lebong Robusta Coffee.
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